A banner shouting “Only 2 left!” at someone who just wanted to take their time.
Rushedexit
Conversion research, without the lab rats
Predictable growth through experimentation. Without the risk.
No more losing tests that drive down conversion or drive away customers. We combine data analytics with in-depth user research to build CRObots: AI shadow users that behave like your real customers. We test on them first, so only the winners reach real people.
Have a conversion challenge right now? Book a 30-minute discovery call
Variant B · product page
Urgency banner test
Shadow users
1,000
Deadline booker
Converts more
attn 3 · tech 8 · detail 2
Careful comparer
Drops off
attn 8 · tech 6 · detail 9
Anxious first-timer
Drops off
attn 5 · tech 2 · detail 6
Think-aloud · Anxious first-timer
“Only 2 left? That feels like pressure. I want to check I'm eligible before I commit to anything…”
Exits at 00:42 · scrolled 38%
Verdict: Segment win
Show to deadline bookers only
The problem
Behind every test is a real person.
A form that asks one question too many.
Frustratedabandon
A page that hides the one detail they came for.
Let downbounce
When a test loses, it isn't just a dip on a chart. It's people feeling rushed, confused or let down, and some of them won't come back.
And best practice doesn't work for everyone. The urgency message that helps one customer decide makes another feel pressured. The detail one person loves is noise to someone else. People are different, so the same change lands differently.
Your customers are people, not lab rats. They deserve better than being the experiment.
Our approach
Quant tells us what happens. Qual tells us why.
Analytics shows where customers drop off, but not why. User research shows why, but only for a handful of people. On their own, each tells half the story.
Where they overlap is where the magic happens: archetypes grounded in real behaviour and real reasons. That's what we build CRObots from.
How it works
Your customers' behaviour, modelled and put to work.
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01 / Research
Understand your real customers
We analyse your GA4, Adobe or Hotjar data and run in-depth user research. Data shows what happens; people tell us why. Together they define archetypes of your real customers.
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02 / Build CRObots
Give each archetype a shadow
Each archetype becomes a shadow user with your customers' traits: attention span, tech confidence, detail focus, accessibility needs. We calibrate them until they reproduce your real journey data.
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03 / Pre-test
Know what to ship, and to whom
Run your ideas past hundreds of shadow users before launch. Results come back for each archetype, so you know exactly what to do next.
Why we started
“Every live experiment has a cost. When a test loses, your customers get a worse experience and you lose revenue you can't win back. Your customers aren't lab rats, so we find out first.”
Founder, Cornerstone ExperiencesFormer Head of UX at a CRO agency
Get started
Two ways to get started.
Every business is at a different stage. Some teams have a conversion problem to solve now; others are still exploring. Choose whichever suits you.